I’m a Senior Copywriter at Saatchi & Saatchi NY. I’m a horror movie fan, I say GIF with a hard g, and I can sing “Happy Birthday” backwards.
In 2015, Lean Cuisine encouraged women to stop worrying about their weight and weigh what really matters instead. With dieting dominating the conversation after New Year's, we helped them take it one step further in 2016 -- by muting the word "diet" entirely.
CW Intern: Ryan Sheehy
AD Intern: Amy Lai